The Society for Mucopolysaccharide Diseases (the MPS Society) is the only UK charity supporting individuals and families affected by MPS and related diseases. These are progressive, life limiting genetic conditions.
The MPS Society approached Powder Sky to help them completely re-brand their charity and deliver all their design related needs within a short time period. This included, branding, brand guides, advertising, fundraising packs and a brand new website.
Through initial research and communication workshops with stakeholders and staff members, we defined a clear and compelling brand strategy, in keeping with key elements that had to remain. This resulted in a new logo, look and feel. A new tone of voice was developed. This was then rolled out to cover: brand guides, magazine, template documents, posters and a new website.
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